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Last updated on August 8th, 2017 at 01:23 pm
“In 2007 not a single cigarette brand will appear on a Formula 1 car,” reports the December edition of Car magazine. Which is a pity, as cigarette brands have supplied some of the sport’s prettiest colour schemes:
The Lotus 49 was the very first F1 car to wear (very discreet) cigarette signage.
So successful was John Player branding on the Lotus 72 that many knew the car only as the “John Player Special”.
Ligier never won many races, but always looked neat in Gitanes liverie.
Marlboro and McLaren were linked for decades. Consider how advertising standards have changed. In 1976, the BBC refused to broadcast a race because this car (driven by Australian Alan Jones) was entered:
Durex is a contraceptive maker. Thirty years after the BBC thought the brand too scandalous, BBC and Durex are now in partnership.