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Last updated on August 3rd, 2017 at 11:02 am

As predicted, Vega FM—loaded with ex-ABC plonkers—isn’t working:

Baby boomers are yet to find the wavelength for over-40s Sydney radio station Vega 95.3 FM, with just 1.8 per cent of listeners tuning in.

That follows an investment of $106 million, and massive pre-launch publicity. Former ABC staffers tend to struggle when unleashed on the free market; seems viewers/listeners aren’t inclined to follow them. Money is dirty.

Posted by Tim B. on 12/07/2005 at 09:24 AM
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