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Last updated on July 16th, 2017 at 12:42 pm
News flash! Radio listeners don’t much care for dull broadsheet types:
Washington Post Radio, which brought the newspaper’s journalists to the local airwaves, will go off the air next month after failing to attract enough listeners and losing money during its 17-month existence.
Post Radio, which is broadcast regionwide on 107.7 FM and 1500 AM, was not able to draw even 1 percent of listeners during its first year.
This may be of interest to Fairfax, new owners of 2UE and 3AW.
The sheer brilliance of it all. Just take your failing business model and transfer it to another medium and you get…. the same result.Posted by alien kiwi on 2007 08 28 at 11:48 AM • permalink
Tim, I followed your link and all I found was this:
“We are unable to locate the page you requested.
The page may have moved or may no longer be available.’‘
I guess somebody took it down in a hurry, possibly out of sheer embarrassment.Posted by Sonetka’s Mom on 2007 08 28 at 11:52 AM • permalink
The link doesn’t work, but I imagine that the WaPo’s journalists were actually speaking on the radio, is that the idea? What if this one sounds like Urkel, and that one like the Swedish-chef muppet? Maybe if they had Sean Connery or James Earl Jones read their articles for them over the radio, they’d have had better success.
It strikes me as humorous that lefties always vilify right wing talk radio hosts – branding them morons – and yet, not a single leftard has been smart enough to duplicate their success.
Part of the reason is that here in the US, we’ve got NPR – a nationwide network of genteel leftiness that has 100% market saturation by law, is available everywhere on quality FM, is partially government funded, and projects an air of sophistication that rewards the bohemian-bourgeois pretensions of its listeners. So there is no demand for an alternative.
In other words, lefty talk radio is a victim of its own big-government socialist sympathies.
NEIL MITCHELL: It’s ten past nine on 3AW and we have Catherine Deveny on the line to tell us what she really thinks about living under the Howard gulag. Hi Catherine, I love your tongue-in-cheek writing. Why is it on the editorial page?
CATHERINE DEVENY: Because nobody reads it if they put it in anywhere else. People only read The Age for edgy opinion.
NEIL MITCHELL: Careful, I used to work at The Age.
CATHERINE DEVENY: What, as a sports writer? That’s not journalism. We on the op-ed pages do the journalism – the timeless writing that lasts the ages. The others just report.
NEIL: Thanks, Catherine. What do you really think about living under the Howard gulag?
CATHERINE DEVENY: It sucks. There’s no free speech in Australia any more.
NEIL MITCHELL: But you’re talking now on Melbourne’s highest rating radio station. And you write a weekly column in what was just twenty years ago regarded as one of the world’s ten greatest newspapers.
CATHERINE DEVENY: Gotta go, Neil. I’m due to address a mass rally outside the State Library on the crushing of dissent in the Howard Police State …
NEIL MITCHELL: But Catherine …
CATHERINE DEVENY: People are cycling in from all over Melbourne, especially Brunswick and Northcote. The police have barricaded Swanston Street so that dangerous, emission-belching vehicles won’t be able to enter and …
NEIL MITCHELL: Catherine, police states don’t …
CATHERINE DEVENY: … childminding will be available in the foyer of the Library and there’s an organic snackfood vendor so you won’t go hungry.
NEIL MITCHELL: Organic snackfood?
CATHERINE DEVENY: He sells fair trade coffee, so you won’t be ripping off the Third World with your latte. See you there, Neil.
How long before Mr Andrew Bolt is kicked off 3AW?Posted by The Big Fish on 2007 08 28 at 10:47 PM • permalink
LOL, that was a good one. She’s shouting from the housetops that she’s not allowed to speak above a whisper, as a friend of mine put it.Posted by Michael Lonie on 2007 08 28 at 11:42 PM • permalink
Talking about good faces for radio, how about Media Watch scold “Granny” Attard?Posted by Pedro the Ignorant on 2007 08 29 at 01:23 AM • permalink
Air America Flight 69 now departing from gate 86.