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Last updated on July 24th, 2017 at 07:27 am
China Daily reports:
Plans for a fountain of beer at the Harbin beer festival have been scrapped after a trial run prompted a nationwide outcry last week.
Ten tons of beer used in the pilot operation flowed into the drainage system of the capital of Northeast China’s Heilongjiang Province.
The fountain is not only a tasteless promotional tool but also the manifestation of a trend that is of more concern than marketing professionals that lack imagination.
For some, the pursuit of affluence has become a drive for extravagance.
Society desperately needs to promote values that will encourage enterprises to use wealth sensibly and encourage citizens to abandon their dreams of unreasonably luxurious lifestyles.
Inaction in the face of the negative trend will result in further waste of resources and decay of morals.
Understandably the organizers of the beer festival wanted to use the spectacular centrepiece to attract visitors. They said the fountain promoted “beer culture.”
(Via beer-cultured Sindee, an expat in Deep Asia)