Greensboro’s News & Record has gone blog crazy:
The News & Record’s Web site features 11 staff-written Web journals, or blogs, including one by the editor that answers readers’ questions, addresses their criticisms and discusses how the paper is run.
That would be John Robinson’s charming Editor’s Log. Check ‘em out: The Chalkboard, The Lex Files, The Inside Scoop, The Front Pew, Thinking Out Loud, Off the Record, Biz Buzz, Fast Forward, Sports Extra, and (we’re in North Carolina, remember) a NASCAR blog called The Spotter. All feature comments. Note the snappiness and brevity of entries; these guys are good.
UPDATE. Jay Rosen was on to this back in January (via Jeff Jarvis). Meanwhile, in other newpaper-blog-interface news, Dr. Rusty Shackleford draws attention to a UPI piece on a blog study out earlier this month:
There may be more liberal blogs than conservative ones on the Internet, but the conservatives appear to be much more adept at employing the technology of the medium to market their message and influence public opinion, experts told UPI’s The Web.
Take last year’s presidential election. Research shows conservatives used the blogs—a contraction for the term, Web logs—to talk down Democratic presidential candidate John Kerry on the Internet, perhaps making themselves one of the decisive factors in the November election’s outcome.
Leftist blogs talked down George W. Bush, too … but it didn’t seem to work, did it? Possibly they were under-funded. That Soros fellow really should’ve helped out.