HOW ON EARTH COULD THIS HAVE FAILED?

News flash! Radio listeners don’t much care for dull broadsheet types:

Washington Post Radio, which brought the newspaper’s journalists to the local airwaves, will go off the air next month after failing to attract enough listeners and losing money during its 17-month existence.

Post Radio, which is broadcast regionwide on 107.7 FM and 1500 AM, was not able to draw even 1 percent of listeners during its first year.

This may be of interest to Fairfax, new owners of 2UE and 3AW.

Posted by Tim B. on 08/28/2007 at 11:01 AM
    1. Air America Flight 69 now departing from gate 86.

      Posted by yojimbo on 2007 08 28 at 11:43 AM • permalink

 

    1. The Washington Post is putting all of their resources into the new “affiliation” with CBSNews for the upcoming…….election.

      Posted by yojimbo on 2007 08 28 at 11:45 AM • permalink

 

    1. The sheer brilliance of it all. Just take your failing business model and transfer it to another medium and you get…. the same result.

      Posted by alien kiwi on 2007 08 28 at 11:48 AM • permalink

 

    1. Tim, I followed your link and all I found was this:

      “We are unable to locate the page you requested.
      The page may have moved or may no longer be available.’‘
      I guess somebody took it down in a hurry, possibly out of sheer embarrassment.

      Posted by Sonetka’s Mom on 2007 08 28 at 11:52 AM • permalink

 

    1. Good riddance, maybe the convoluted business deal with Washington’s popular news station WTOP will be reversed and WTOP will once again be at the top of the dial.

      Posted by bobpence on 2007 08 28 at 11:53 AM • permalink

 

    1. The link doesn’t work, but I imagine that the WaPo’s journalists were actually speaking on the radio, is that the idea? What if this one sounds like Urkel, and that one like the Swedish-chef muppet? Maybe if they had Sean Connery or James Earl Jones read their articles for them over the radio, they’d have had better success.

      Posted by paco on 2007 08 28 at 11:57 AM • permalink

 

    1. It strikes me as humorous that lefties always vilify right wing talk radio hosts – branding them morons – and yet, not a single leftard has been smart enough to duplicate their success.

      Posted by Hucbald on 2007 08 28 at 12:05 PM • permalink

 

    1. Link should work now – apologies.

      Posted by Tim B. on 2007 08 28 at 12:33 PM • permalink

 

    1. You’ve heard the expression, “He’s got a great face for radio”?

      I guess they had great voices for newsprint.

      Posted by Dave S. on 2007 08 28 at 01:19 PM • permalink

 

    1. It strikes me as humorous that lefties always vilify right wing talk radio hosts – branding them morons – and yet, not a single leftard has been smart enough to duplicate their success.

      Part of the reason is that here in the US, we’ve got NPR – a nationwide network of genteel leftiness that has 100% market saturation by law, is available everywhere on quality FM, is partially government funded, and projects an air of sophistication that rewards the bohemian-bourgeois pretensions of its listeners. So there is no demand for an alternative.

      In other words, lefty talk radio is a victim of its own big-government socialist sympathies.

      Posted by Dave S. on 2007 08 28 at 01:27 PM • permalink

 

    1. I want to know where the Nationals broadcasts will end up.
      You know…the important stuff.
Posted by harrison on 2007 08 28 at 01:28 PM • permalink

 

    1. Shrug.  I don’t read them in print.  Why on earth would I listen to them on the radio?

      Posted by RebeccaH on 2007 08 28 at 01:32 PM • permalink

 

    1. I guess they didn’t pillage enough charities to keep the station running…

      Posted by Vexorg on 2007 08 28 at 01:57 PM • permalink

 

    1. Yes, good one Vexie!

      And just how did the non-partisan Spitzer’s prosecution of those plain as day, black and white set of felonies go?  Oh wait!

      Posted by yojimbo on 2007 08 28 at 03:09 PM • permalink

 

    1. Christ, what geee-nius thought THAT idea up?

      Posted by mojo on 2007 08 28 at 04:49 PM • permalink

 

    1. Slightly OT:
      ‘Rogue’ unionists criticising St Kevni’s backflip on IR, Michelle Grattan on RN Brekkie.
      Wholesale sellout for power, Kevni McHoward?

      Posted by egg_ on 2007 08 28 at 07:12 PM • permalink

 

    1. #17
      Kevni was the Ho onstage at Scores?

      Posted by egg_ on 2007 08 28 at 07:14 PM • permalink

 

    1. NEIL MITCHELL: It’s ten past nine on 3AW and we have Catherine Deveny on the line to tell us what she really thinks about living under the Howard gulag. Hi Catherine, I love your tongue-in-cheek writing. Why is it on the editorial page?

      CATHERINE DEVENY: Because nobody reads it if they put it in anywhere else. People only read The Age for edgy opinion.

      NEIL MITCHELL: Careful, I used to work at The Age.

      CATHERINE DEVENY: What, as a sports writer? That’s not journalism.  We on the op-ed pages do the journalism – the timeless writing that lasts the ages. The others just report.

      NEIL: Thanks, Catherine. What do you really think about living under the Howard gulag?

      CATHERINE DEVENY: It sucks. There’s no free speech in Australia any more.

      NEIL MITCHELL: But you’re talking now on Melbourne’s highest rating radio station. And you write a weekly column in what was just twenty years ago regarded as one of the world’s ten greatest newspapers.

      CATHERINE DEVENY: Gotta go, Neil. I’m due to address a mass rally outside the State Library on the crushing of dissent in the Howard Police State …

      NEIL MITCHELL: But Catherine …

      CATHERINE DEVENY: People are cycling in from all over Melbourne, especially Brunswick and Northcote. The police have barricaded Swanston Street so that dangerous, emission-belching vehicles won’t be able to enter and …

      NEIL MITCHELL: Catherine, police states don’t …

      CATHERINE DEVENY: … childminding will be available in the foyer of the Library and there’s an organic snackfood vendor so you won’t go hungry.

      NEIL MITCHELL: Organic snackfood?

      CATHERINE DEVENY: He sells fair trade coffee, so you won’t be ripping off the Third World with your latte. See you there, Neil.

      Posted by ilibcc on 2007 08 28 at 08:44 PM • permalink

 

    1. 107.7 FM and 1500 AM?

      No wonder, listeners have to be off their dial to tune in …

      Posted by egg_ on 2007 08 28 at 10:09 PM • permalink

 

    1. #18

      Sadly, would anyone be overly surprised if that was a genuine conversation.

      Posted by yojimbo on 2007 08 28 at 10:22 PM • permalink

 

    1. How long before Mr Andrew Bolt is kicked off 3AW?

      Posted by The Big Fish on 2007 08 28 at 10:47 PM • permalink

 

    1. ilibcc,
      LOL, that was a good one.  She’s shouting from the housetops that she’s not allowed to speak above a whisper, as a friend of mine put it.

      Posted by Michael Lonie on 2007 08 28 at 11:42 PM • permalink

 

    1. So what’s in store for 2UE/3AW: live broadcasts from the (David) Marr di Gras?

      Gotta have our free (left wing) screech …

      Posted by egg_ on 2007 08 28 at 11:57 PM • permalink

 

    1. #18
      Afternoons with David Marr, this afternoon featuring the self-help segment with Dr Ben Dover; and today’s topic: rectal fortitude – how to improve it …

      Posted by egg_ on 2007 08 29 at 12:01 AM • permalink

 

    1. Talking about good faces for radio, how about Media Watch scold “Granny” Attard?

      Posted by Pedro the Ignorant on 2007 08 29 at 01:23 AM • permalink

 

    1. #25 Trouble with Attard is she sounds exactly like she looks. I first came across her on ABC radio and was in no way surprised when I later saw her on the teeve. I would say she has a good face and voice for print media.

      Posted by Skeeter on 2007 08 29 at 02:09 AM • permalink

 

  1. #22

    Like Tim Robbins crying censorship and repression—-at the National Press Club in Washington D.C.!

    Posted by yojimbo on 2007 08 29 at 10:01 AM • permalink