The Sydney Morning Herald and the Age were busted last year after claiming their before/after Earth Hour shots were taken on the same night – when they’d been taken two nights apart, to exaggerate the Hour’s miraculous effect. The Age is at it again this year:
Did you see the front page of The Age this morning? It has two pictures of the Melbourne CBD with ‘before’ and ‘after’ labels. And it’s quite a noticeable difference. Read the fine print below though and you see that the ‘before’ photo was actually taken on THURSDAY night – not at say, 7:30pm last night.
At least now they admit their scam, although only in small print. Reader G.B.H. spots something else about Fairfax’s coverage:
Perhaps it is worth noting that Earth Hour had its greatest impact in Queensland – where there is no Fairfax newspaper. Time for The Age to do the decent thing …
UPDATE. Reader Allan J. suspects Fairfax-style picture tricks in Queensland’s Sunday Mail:
You’ll notice in the “before” photo, the leaves at the top of the picture are much brighter. Plus some of the buildings have identical lights lit yet there is a massive difference in the overall brightness.