Contact

trblair-at-ozemail.com.au

Monthly Archives

Most recent entries

Links

Achewood
Acidman
Andrea Harris
Andrew Bartlweet
Andrew Bolt
Andrew Landeryou
Angie Schultz
Ask An Imam
The Australian
Bastards Inc.
Belmont Club
Bernard Slattery
Big Pharaoh
Bill Quick
The Bitch Girls
Bjørn Stærk
Blithering Bunny
Catallaxy
Cathy Seipp
Charles Austin
Chase Me Ladies
Chuck Simmins
Clive James
Club Troppo
Coalition of the Swilling
Colby Cosh
The Corner
Currency Lad
The Daily Grind
The Daily Telegraph
Damian Penny
Dave Barry
Dave Lee
David Frum
David M.
Dawn Eden
Day by Day
Decision '08
Derek Sapphire
Dissident Frogman
Dr Alice
Drooble
Ed Driscoll
Drunkablog
Dylan Kissane
El Cid
Environmental Republican
EURSOC
Flashman
Florida Cracker
Fraters Libertas
Free Will
Gay Patriot
Glenn Reynolds
Hablog
HispaLibertas
Hit & Run
Hugh Hewitt
Iain Dale
Iowahawk
Iraq the Model
Jack Lacton
Jack Marx
James Lileks
James Paterson
Jawa Report
Jeff Jarvis
Jennifer Marohasy
Jessica’s Well
J.F. Beck
Jim Treacher
Joanne Jacobs
Joe Hildebrand
John Hawkins
Jules Crittenden
Ken Layne
Ken Summers
Kitty Bukake
Kiwiblog
Les Enfants Terrible
Libertarian Leanings
Little Green Footballs
Lubos Motl
Mahmood's Den
Major John
Man of Lettuce
Mark Steyn
Mary Katharine Ham
Matt Welch
Megan McArdle
Melanie Phillips
Menorah Blog
Michael Jennings
Michael Totten
Michelle Malkin
Midwest Conservative Journal
Mike Jericho
Miranda Devine
Natalie Solent
Ned Wynn
Nick & Nora Charles
Ninme
Norm Geras
Oliver Kamm
Opinion Dominion
Opinion Journal
Pajamas Media
Patterico
Paul Bickford
Pejman Yousefzadeh
Peter Briffa
Peter Risdon
Pixy Misa
Pommygranate
Popular Mechanics
Posse Incitatus
Powerline
Protein Wisdom
Quentin George
Questions and Observations
Rajan Rishyakaran
Reason
Rezwan
Right Thinking
RightWingDeathBogan
Rob Hinkley
Roger L. Simon
Romeo Mike
Ron Hardin
Sam Ward
Samizdata
StraightShooters
Sheila O'Malley
Silent Running
Spartacus
Spin Starts Here
Stop the ACLU
Tim Newman
Tim Worstall
Time Goes By
Tony Pierce
Tony the Teacher
TramTown
Vampus
Venomous Kate
Virginia Postrel
Vodka Pundit
Warwick Hughes
The Weekly Standard
Whacking Day
Will Type For Food
Wog Blog
Wonkette
Zoe Brain
Zombie Time

Previous Tim

Tim Blair on Spleenville

Tim Blair on Blogspot

Search


Advanced Search

Syndicate

Statistics

This page has been viewed 30891141 times
Page rendered in 0.1073 seconds

Referrers

Powered by ExpressionEngine

Thursday, April 14, 2005

RUPERT ON BLOGS

Fascinating speech from Rupert Murdoch to a bunch of US newspaper editors. Highlights:

What is happening right before us is, in short, a revolution in the way young people are accessing news. They don’t want to rely on the morning paper for their up-to-date information. They don’t want to rely on a God-like figure from above to tell them what’s important. And to carry the religion analogy a bit further, they certainly don’t want news presented as gospel.

Instead, they want their news on demand, when it works for them. They want control over their media, instead of being controlled by it. They want to question, to probe, to offer a different angle. Think about how blogs and message boards revealed that Kryptonite bicycle locks were vulnerable to a Bic pen. Or the Swiftboat incident. Or the swift departure of Dan Rather from CBS. One commentator, Jeff Jarvis , puts it this way: give the people control of media, they will use it. Don’t give people control of media, and you will lose them.

We have to refashion our web presence. It can’t just be what it too often is today: a bland repurposing of our print content. Instead, it will need to offer compelling and relevant content. Deep, deep local news. Relevant national and international news. Commentary and Debate. Gossip and humor.

The digital native doesn’t send a letter to the editor anymore. She goes online, and starts a blog. We need to be the destination for those bloggers. We need to encourage readers to think of the web as the place to go to engage our reporters and editors in more extended discussions about the way a particular story was reported or researched or presented.

At the same time, we may want to experiment with the concept of using bloggers to supplement our daily coverage of news on the net. There are of course inherent risks in this strategy – chief among them maintaining our standards for accuracy and reliability. Plainly, we can’t vouch for the quality of people who aren’t regularly employed by us – and bloggers could only add to the work done by our reporters, not replace them. But they may still serve a valuable purpose; broadening our coverage of the news; giving us new and fresh perspectives to issues; deepening our relationship to the communities we serve. So long as our readers understand the distinction between bloggers and our journalists, and so long as proper safeguards are utilized, this might be an idea worth exploring.

Murdoch has spoken! Smarter editors will pursue this blogging notion.

 

Posted by Tim B. on 04/14/2005 at 01:31 AM
(12) CommentsPermalink
Page 1 of 1 pages