Tuesday, October 10, 2006
LOW-RATEY KATIE
Perky Katie Couric isn’t luring viewers to CBS:
The fifth week was the toughest for Katie Couric, whose viewership on the “CBS Evening News” has dropped each week since her debut the day after Labor Day.
Her ratings may have improved if CBS execs had sent Couric to report on the Amish school shooting, but they believed she’d pull more viewers by covering a more important story:
Executives considered sending Couric to Pennsylvania, said Rome Hartman, executive producer of the “CBS Evening News,” but he said that with the congressional page scandal, the Amish tragedy wasn’t the only major story of the week.
No Bush angle in Pennsylvania.
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