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FOLLOW THE MONEY

Webdiary finances in the post-Margo, post-Wayne era:

Expenditures

Content production and editing: $43,499.66
(includes settlements in lieu of notice)

Other costs (computer and bank fees, equipment, etc): $2296.83

TOTAL: $45,796.49

Income (before GST deduction): Donations, ads, interest: $8362.05

Income (after GST deduction): Donations, ads, interest: $7601.87

Loss from operations: $38,194.62

Met by: Loans from Directors: Margo Kingston: $42,236.21 (note)

Assets:

Shares: $100

Cash in hand: $3418.59

GST reclaimed as cash in December 05 BAS: $523

Net assets: $4041.59

Note: Loan is non-interest bearing, undated. We feel it right to record in the accounts of the company that Margo met almost all of its costs from August to December 2005, and that we have the obligation to repay her at some future date if the business thrives.

Like that’s ever going to happen, what with global bold tag reserves remaining so low. Any accountants or other business-minded folk are invited to consider these figures (they cover the three months up to December) and calculate just when Webdiary Pty Ltd may have sufficient funds to return Margo’s money.

Posted by Tim B. on 01/03/2006 at 02:47 AM
  1. I made a comment in the previous post about how it costs money to have a blog if you are technologically inept, but $43 499 and don’t forget 66 cents.

    If I had that sort of money I would blow it on an overseas trip and have nothing left, so be required to set up a Blogger site.

    Posted by Major Anya on 2006 01 03 at 03:59 AM • permalink

  2. Speaking of inept I think the net assets should actually be -$38,294.31.

    Posted by Looneyc on 2006 01 03 at 04:00 AM • permalink

  3. Yes that is a negative.

    I’m guessing the $100 is shares are the issued shares of the company, as opposed to an investment in some other company.

    Thus the $100 is not an asset but actually paid up capital.

    Hey but what’s $40K between friends?

    Posted by Looneyc on 2006 01 03 at 04:03 AM • permalink

  4. Hmmmm

    Now I’m having fun, a loan without any stated terms is deemed to be at call, payable in 2 days, (from memory anyway).

    Everyone say after me, “Trading While Insolvent”.

    Posted by Looneyc on 2006 01 03 at 04:06 AM • permalink

  5. Sorry, but I can’t help myself.

    Both interest and donations are GST free supplies there is no GST on them, the GST Inclusive income is exactly 10% more than the GST exclusive income so apparently GST applied on all the income the company earned.

    So looking at the income Inclusive and Exclusive of GST you can conclude one of two things either that they have received no interest and or donations income and or they have no idea what they are doing.

    Man this running a company thing must be hard work.

    Posted by Looneyc on 2006 01 03 at 04:18 AM • permalink

  6. BWHAAAA HA HA HA…

    Oh… oh, ye Gods. This is funnier than the Christmas begging from webdiary…

    The 40K could have been better spent on oragami boulders.

    Posted by anthony27 on 2006 01 03 at 04:23 AM • permalink

  7. Future Liabilities
    “Contract with Hamish Alcorn, a Director of the company, for editing services in January”

    When the remaining $3K is gone to Hamish he’ll have to retire as well. So I’m tipping Marilyn Shepherd will be the “Managing Editor” by March.
    I missed Wayne Sandersons tearful goodbye. Was it just a coincidence that he left so soon after it became apparent that Margo wasn’t going to be plunging any more cashola in. I thought he was committed.

    Posted by Hank Reardon on 2006 01 03 at 04:30 AM • permalink

  8. Any accountants or other business-minded folk are invited to consider these figures (they cover the three months up to December) and calculate just when Webdiary Pty Ltd may have sufficient funds to return Margo’s money.

    That’s easy.

    August 2005.

    Now where’s Wronwright got to with the time machine?

    Posted by Pixy Misa on 2006 01 03 at 04:46 AM • permalink

  9. I missed Wayne Sandersons tearful goodbye

    Did he actually say anything before he left? What a charlatan.

    Posted by Nic on 2006 01 03 at 05:33 AM • permalink

  10. Good grief

    Why don’t these folks forget about the company, balance sheets and profit & loss statements. They could make it a site managed by volunteers. 

    Sort of like a collective and less like a money making business.

    Seems a more appropriate model for these folks. It may even work.

    Posted by drbob on 2006 01 03 at 05:48 AM • permalink

  11. Just having ‘Webdiary’ and ‘finances’ side by side in the same sentence is grotesque. Like ‘ice cream’, and ‘araldite’.  You have to ask, in the name of all that’s sane and healthy, what’s the connection?

    Posted by SwinishCapitalist on 2006 01 03 at 05:49 AM • permalink

  12. Pixy

    It seems that Wronwright has… taken a holiday. The fellow minions who hose away the pools of blood and gobbets of human flesh erm, the litter in the VRWC’s moonbat interrogation rooms aaah bingo hall, say that Wron was last seen muttering about his holiday.

    Something about ‘getting away from it all for a while’, and ‘the fishing over in eastern Pangea’. There was also something about ‘picking up some replacement Sumerian mead’.

    Just do not ask about the time machine for a while, OK?

    MarkL
    Canberra

    Posted by MarkL on 2006 01 03 at 05:59 AM • permalink

  13. #9. Wayne Sanderson is somebody I knew very little about until his involvement in Webdiary but I’ve now got to say I hold him in absolute contempt as a human being. The guy cons people into subscribing for his “TDB service” which is a copy and paste job from news sources, then gives the service to Webdiary readers for free after suckering Margo into handsomely paying him. While at Webdiary he lifts content from the NYT and passes it off as his own, threatens readers with violence and then pisses off when his meal ticket and money dries up.
    Obviously survives in life by finding suckers. Now he’ll be going back to the people he screwed over first. His original subscribers who should now know better.

    Posted by Hank Reardon on 2006 01 03 at 06:11 AM • permalink

  14. What a challenge for the liquidators.

    Posted by captain on 2006 01 03 at 06:25 AM • permalink

  15. #13 Hank,
    I think that just about sums things up. What a louse.

    Posted by Nic on 2006 01 03 at 07:11 AM • permalink

  16. Please! Somebody give these WD people a Government grant…Stat!
    —-

    #12 MarkL: Did Wron leave a forwarding address time?

    I’m a bit concerned.

    He’s missed alot of the hands-on stuff since the promotion…And he has been a bit haughty since the lake operation.

    Nothing a good city lasing wouldn’t cure right up mind you, but still…

    Anyway, please send my regards if you happen to see him in some future.

    Posted by monkeyfan on 2006 01 03 at 07:27 AM • permalink

  17. monkeyfan

    I am just a minion, (yep, missed out on promotion to henchman again) so I do not get to play with the time machine. I am hoping that he ducks back a little and collects some more Trilobites, though.

    Those little buggers are very tasty!

    MarkL
    Canberra

    Posted by MarkL on 2006 01 03 at 08:06 AM • permalink

  18. Well I wanna know who paid for all them lattes-la de da…

    Posted by crash on 2006 01 03 at 09:00 AM • permalink

  19. Easy answer, crash.

    All the poor deluded fools who “donated” to Webdiary Inc, the People’s Forum destined to crush the Packer/Murdoch hegemony.

    With its huge net assets of $4K.

    About 900 lattes, a month’s worth for all the directors.

    Posted by Pedro the Ignorant on 2006 01 03 at 09:22 AM • permalink

  20. Damn. There goes my New Year resolution not to gloat at lefty idiots in public.
    Oh well.

    Posted by Pedro the Ignorant on 2006 01 03 at 09:24 AM • permalink

  21. In comments, someone expressed concern that Webdiary’s financial ineptitude would “make Margo a laughingstock.” David Roffey’s response includes the casual mention of the fact that “I’m currently in the UK discussing, inter alia, possibly being chief financial adviser on the privatisation of Telekom Srbija.”

    Lefties complain about the evils of “cowboy capitalism” in Eastern Europe as if it’s worse than what was there before. Here is a horrifying glimpse into why privatisation can go so wrong. It’s not because of an inherent flaw in capitalism itself . . .

    Posted by dsmith_michigan on 2006 01 03 at 09:50 AM • permalink

  22. and what of Margo’s cleaner-
    have any of you thought about HER-HMMM?
    The innocent pawn and the victim of Margo’s Margolomaniac Monologues..

    Posted by crash on 2006 01 03 at 09:59 AM • permalink

  23. Whatever else is going on in that looney-bin, it looks pretty clear that Margo’s “loan” is not a loan. Why am I not surprised?

    Posted by Joe Peden on 2006 01 03 at 10:13 AM • permalink

  24. Ok, I’m back.  Has anything changed, anything?  Bush still President?  France still a braying pest?  Europe and the UN still feckless constructs of ninnny-like proportions?  Greenland still the warm garden-like tourist destination of choice?

    Posted by wronwright on 2006 01 03 at 10:58 AM • permalink

  25. wronwright—And just WHO told the UN about our Dark Master’s discreet little chats with the aliens…?

    Posted by richard mcenroe on 2006 01 03 at 11:16 AM • permalink

  26. To actually predict future financial events - including breaking even or, in this case, liquidity, the barest minimum you would need is results from at least two different periods.

    But from what I see, the equity of Webdiary Pty Ltd is AU$100, but the long-term debts are AU$42,236.21 - that’s shows very bad financial gearing (or leverage, for the Yanks): a debt-to-equity ratio of 38295%.

    Plus, there is a very bad Return on Assets (-95%), Return on Equity (-3819%), and Return on Capital (-90%, assuming Margo’s loan is capital).

    “The Cash in Hand and income in hand but not yet cashed are sufficient to cover the company’s immediate contracted liabilities, which are limited to…” - without a Balance Sheet, I can say the company’s liquidity is very bad. How bad? If Webdiary posts the Balance Sheet, or relevant parts - Current Assets and Current Liabilities, I can tell you how.

    In other words, to the people owning that AU$100 shares - sell!

    Posted by Rajan R on 2006 01 03 at 11:42 AM • permalink

  27. Good for Margo, doing the right thing and putting her own money where her mouth is.  Now the Australian government needs to do the right thing and pick up the tab for the whole project.

    Posted by Mystery Meat on 2006 01 03 at 11:51 AM • permalink

  28. On the David guy, how smart is it of a esteem financial manager to discuss would-be business agreements in public? Plus, you would think he would be in Belgrade instead of London for that Telekom Srbija deal - it shows that his involvement in Serbia and Montenegro’s privatization of their telecomunication company is still very shallow.

    He claims to be registered of “UK SFA”, unless he means the Scottish Football Association, I think he means FSA (Financial Something Authority, part of the Bank of England, lazy to look it up). Which means his field would be in banking (i.e. a banking advisor) - odd he would be looking for a job in a telecommunications company. Now, if he’s a professional in this business in the UK, wouldn’t he be, with all his experience, a ACCA,ICAEW,CIMA,ICSA,or etc. fellow?

    If not, how qualified is he to do Webdiary’s accounts? Being registered at the Bank of England’s FSA doesn’t quite allow one to do company accounts for the purpose of taxation both in the UK and Australia.

    Oh, Looneyc (opps), can companies accept donations? I’m not sure about Australia, but elsewhere it’s a no and is liable to the same taxes as any other income. Though it is interesting GST paid for payments involving no transfer of goods nor services…

    Posted by Rajan R on 2006 01 03 at 12:11 PM • permalink

  29. ...what with global bold tag reserves remaining so low.

    I for one would be willing to donate some of my excess bold tags to the cause.  C’mon, if we can raise billions for the tsunami, we can bail out old Margo!

    Posted by Patricia on 2006 01 03 at 12:37 PM • permalink

  30. Content production and editing: $43,499.66
    (includes settlements in lieu of notice)

    Jeezuz - 43K for producing and “editing” mindless lefty drivel? Who knew.

    But I note that the total includes the cost of firing some folks sans notice. Must be that editor they caught sneaking out the back with 30k worth of italic tags in his pocket…

    Posted by mojo on 2006 01 03 at 12:39 PM • permalink

  31. My expert opinion is anything Margo is associated with has to be considered a hobby.  Consequently, she needs to keep her expenses as low as possible, regardless of the effect on whatever she produces.

    Case in point:  Tim Blair’s web log.  I would bet he spends less than $200 a year.  Most of what makes it entertaining is supplied by his loyal readers/commenters.  At no expense.

    My advice to Margo:  follow Tim’s example, build up a large viewership, hope that it evolves into something where she can make a profit, and cash out.  Until then, keep costs at bare bones minimum.  (i.e., no bold tags!)

    Posted by wronwright on 2006 01 03 at 12:51 PM • permalink

  32. If they added in the spell checking costs the loss would exceed the US national debt.

    Posted by swassociates on 2006 01 03 at 01:20 PM • permalink

  33. We don’t let wronwright operate the time machine unsupervised—not after the unfortunate incident involving Woostock and the pterodactyls.

    Posted by Achillea on 2006 01 03 at 02:01 PM • permalink

  34. Jeezuz - 43K for producing and “editing” mindless lefty drivel? Who knew.

    Hey, there’s a reason it’s called ‘vanity press.’

    Posted by Achillea on 2006 01 03 at 02:02 PM • permalink

  35. #28 Rajan R

    The tax law in Australia does not really differentiate between companies and individuals at the basic level and income tax does not apply to donations either, in fact it is not even considered income.

    So no there is no reason that I am aware of why a company can not accept donations.

    GST, believe it or not is not just a tax on goods and services but a tax on ‘things’, yes that is exactly what the legislation says, but because there is no exchange, that is the company receiving the donation is not making a supply there is no GST.

    Posted by Looneyc on 2006 01 03 at 03:56 PM • permalink

  36. Mango has proved that she is unable to run a business and therefore has no business advising others.

    Posted by rog2 on 2006 01 03 at 04:12 PM • permalink

  37. Sweet Jesus!  And I thought I was bad with money.

    Posted by RebeccaH on 2006 01 03 at 04:16 PM • permalink

  38. No wonder these people are so anti-capitalist…  A group of sixth graders could manage a business better than these people.

    Posted by Vexorg on 2006 01 03 at 04:29 PM • permalink

  39. Actually given the terms of Margo’s loan, isn’t that a form of subordinated debt? If so, can’t that be classed as capital?

    I’m only half remembering my accounting but possibly these guys are flush with funds! :-)

    Still even with my hazy accounting knowledge - their figures look like they’re mixing up assets, liabilities, shareholder funds and cashflows.

    Posted by Francis H on 2006 01 03 at 05:06 PM • permalink

  40. Too bad for Margo that 1999 is over; she might have made a few million bucks on the IPO with those kinds of numbers.

    Posted by Mitch on 2006 01 03 at 07:10 PM • permalink

  41. Perhaps Margo’s predilection for foolish wagers was more serious than previously suspected.

    Posted by Achillea on 2006 01 03 at 07:27 PM • permalink

  42. A couple of points:

    #28 The FSA is the Financial Services Authority, it is not part of the Bank of England.

    Business need only register for GST where turnover exceeds $50,000 pa or $100,000 in the case of non-profit organisations.  Perhaps Webdiary had delusions of grandeur.

    Donations and interest are GST free.  So it looks like they sold $5,230 of ad space on Webdiary during the December quarter (it could be $5,230 per month if they report GST on a monthly basis, but given their cash resources I suspect not).

    David Roffey is registered at the FSA as individual DER01031.  His status is given as “Inactive”.  He is previously listed as a Director and holding the position of Customer Trading (whatever that is) at Maple Securities (UK) Ltd.  Maple is authorised to undertake a range of activities associated with giving advise in respect of investments, acting as an agent in investments and undertaking investments.  It has a clean bill of health.

    With liquid assets of $3,419, Webdiary is not technically insolvent (under Australian law) untill they cannot meet a debt as it becomes due and payable.  However, with negative net worth of $38,294 a responsible board would wind the company up.

    The Corporations Act imposes a positive duty upon directors to ensure that their company does not trade while insolvent.  Severe penalties apply for breaching this duty.  The test is one of reasonableness.  If a director has reasonabe grounds to suspect that the company is insolvent, or will become insolvent as a result of incurring a debt (including from suppliers), they must take steps to cease trading.  In my lay opinion that point has been reached.

    Posted by noir on 2006 01 03 at 07:34 PM • permalink

  43. It surprises the hell out of me, but I’m finding all this just fascinating.

    Posted by debo.v2 on 2006 01 03 at 07:55 PM • permalink

  44. Looks like Margo made a blue with decision to incorporate. Usually done to protect assets and limit liablity but appears she is picking up the full tab anyway. Now losses stuck in Company and can’t be used against her no doubt extensive other income earned in her own name.
    I agree with analysis of all income must have been adverts. Which means all her mates were quite happy to sit by and watch her drown. Including those living off Margo’s teat!!!!! (there’s a concept for you, try not to form a mental picture)
    Who needs enemies when you can have lefties for mates.

    Posted by the nailgun on 2006 01 03 at 08:51 PM • permalink

  45. try not to form a mental picture

    Too late.

    Posted by Achillea on 2006 01 03 at 08:56 PM • permalink

  46. My condolences to Margo.

    Anyone who has had a business venture fail to fly would sympathise.  Capital f**ked and burnt, and back to the treadmill to survive.

    Damn.  Not a time for gloating IMHO.

    Posted by ChrisPer on 2006 01 03 at 09:48 PM • permalink

  47. ChrisPer, what if the business venture was based on a really, really stupid idea and supported by a really, really venal fraud and carried out by really, really incompetent buffoons?

    Anyone who manages to go broke running a freakin’ blog deserves no sympathy.

    I’d put Webdiary down as the second most idiotic internet business idea ever, right after the original Napster (“Hey, let’s all get filthy rich by giving away stuff we don’t even own!”).

    Posted by Steve Skubinna on 2006 01 03 at 10:50 PM • permalink

  48. Don’t forget those buffoons also happened to be really, really arrogant snots, Steve.

    Posted by Achillea on 2006 01 03 at 10:55 PM • permalink

  49. Well, leave it to me to be the lone dissenter but I kind of like Margo.  She’s liberal but she’s upfront about it.  And she’s a somewhat congenial and earnest person, and that means a great deal to me.

    I do think that Margo has a certain niche that might have some value.  Approached the right way, she could potentially create a valuable business.

    The tricky part of growing a business is understanding that the hard part is sticking through the very lean first years.  My advice to Margo is to get a job in academia—they would love her in a university—apply for grants and work on her blog on the side in the same way that Glenn Reynolds does.  If blogs can be turned in profitable ventures, she might have a ready made business to cash in.

    Posted by wronwright on 2006 01 03 at 11:05 PM • permalink

  50. The congeniality doesn’t seem to be getting picked up by the Margonauts. I’m solely responsible for 11% of the “Not for Publication” class of unpublished comments. I wasn’t (too) rude—they just have it in for me and my earnestness.

    Posted by HelenW on 2006 01 03 at 11:42 PM • permalink

  51. #49 I agree, Wron. I reckon she should start an on-line pyramid scheme.

    Posted by larrikin on 2006 01 04 at 12:09 AM • permalink

  52. Well, Steve (47) I think that Margo’s business model has been tested in the market and you are right, the stupidity is proven.  If it had been volunteer-only it would never have been demonstrated so clearly!

    But really, that much personal capital down the poo pipe is a sad sad thing.  If it had been left in her super fund it would be working (growing the military-industrial complex) to the benefit of all, especially Margo.

    Posted by ChrisPer on 2006 01 04 at 01:04 AM • permalink

  53. Hey, fresh trilobites!

    Thanks, Wron!

    MarkL
    Canberra

    Posted by MarkL on 2006 01 04 at 02:52 AM • permalink

  54. Speaking of making money for blogs, I’ve a question about the PETA ad on Tim’s site.

    Do we know if it is a pay per click?

    I kinda like the idea of sending them broke and putting funds in Tim’s pocket.

    Frankly I’m a little tired of the ad now. If it were a 20something bloke with tight buns, it would be different.

    —Nora

    Posted by The Thin Man Returns on 2006 01 04 at 03:49 AM • permalink

  55. wronwright: “Business need only register for GST where turnover exceeds $50,000 pa or $100,000 in the case of non-profit organisations.”

    Actually a business or individual must register for GST if turnover is merely expected to exceed those limits, as assessed by the proprietor at 1 July each year. If you expect to and don’t exceed the limits, too bad - you don’t get the GST back. This is probably Margo’s case.

    On the other hand, if you exceed the limits and didn’t register and the ATO thinks it you did it deliberately you could be up for the GST you didn’t charge plus a penalty.

    Posted by walterplinge on 2006 01 04 at 04:49 AM • permalink

  56. This all smells like a conspiracy to me.

    Founder quits & loses their cash, site raised from the dead, new site up in days after 3 months of delays and now has some income, troublesome staff sacked, new managers denying any responsibility, founder can’t do anything to get their loan repaid without incurring insolvent trading.

    Perhaps these guys aren’t so dumb at all, that’s as ruthless a busines plan as many; pity the prize isn’t worth fighting that hard for.

    Graham.

    Posted by grakk on 2006 01 04 at 09:07 AM • permalink

  57. #54, why not click the “Click now to place your ad” link under the ad and see if the rates are per-click or per-view or for for a fixed time period?

    Posted by sam on 2006 01 04 at 10:02 AM • permalink

  58. So it looks like they sold $5,230 of ad space on Webdiary during the December quarter

    I highly doubt that. Did they even have any ads on the old site? I don’t think so. And the new site has had exactly one personally procured ad so far (the one from Margo’s mother), the rest of the time they’ve run Google ads.

    How did you get to $5,230 as the amount of ad sales anyway? Given that $523 was the amount they reclaimed, it would appear they actually had expenses totalling $5,230 on which GST was levied. (I wonder what the heck that might have been, especially given that “other costs” only total $2,300.)

    If the information given above is correct (that donations to a corporation are possible, and aren’t taxed by GST), it would seem that their income statement is utter nonsense. Wonder if they’re just incompetent, or whether somebody actually pocketed those 760 bucks on the side.

    Posted by PW on 2006 01 04 at 02:16 PM • permalink

  59. That’s as fraudulent a financial statement as I have ever seen. 

    It conveniently omits from the balance sheet the debts of the company, in the form of the $42,000 owed to Margo, so as to make it look like they have net assets.  They seem to have conveniently confused “gross assets” with “net assets.”

    Instead, by any rational accounting, they are $38,000 underwater, not $4,000 in the black.

    Posted by R C Dean on 2006 01 04 at 02:37 PM • permalink

  60. #55 Walterplinge

    wronwright

    - that would be “noir”.  Expected is correct, thus my comment on delusions of grandeur.

    #58 Yeah, I think I got that back the front.  The $523 GST credit is is respect of GST incurred on expenses.  I incorrectly assumed that you could only offset against GST collected from revenue.  That is not the case.  What the expenditure was is a good question.

    The Income pre and post GST deduction infers GST on sales of $760.  You can only levy GST on sales for payment (consideration).  Consideration is payment you receive for providing goods services or any other sale.  It excludes financial transactions such as borrowing or lending and associated interest payments.

    Possibly the donations are tied to the provision of some service by Webdiary - pay for comment perhaps?  In that case they would incur GST.  If not the question is what did Webdiary sell?

    Posted by noir on 2006 01 04 at 06:44 PM • permalink

  61. Heres a beauty from the same thread on Webdiary.

    It started me thinking that those of us with influence should be championing Margo for an Honour. Which made me ask – for what?

    Anybody got some ideas?

    Posted by Hank Reardon on 2006 01 04 at 07:14 PM • permalink

  62. GST.  Should have seen this earlier.  “Donations” are subscriptions and attract GST.

    Posted by noir on 2006 01 04 at 08:06 PM • permalink

  63. Donations to date are $8030.  No mention of subscriptions though.

    So assuming that the 2005 accounts only cover the, what, four months since its new look, then monthly income (excluding voluntary donations/subscriptions) is $75.

    Posted by noir on 2006 01 04 at 08:22 PM • permalink

  64. #54 - I’m with Nora.  There have to be some ‘body by Nautilus, brain by Mattel’ guys in PETA.

    Posted by Achillea on 2006 01 04 at 11:04 PM • permalink

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