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BLACK WOMAN ENSLAVED

Oprah Winfrey was recently subject to racism while shopping in Paris. According to Age columnist Helen Razer, the main issue here is Winfrey’s choice of merchandise:

The dynamics of consumption are based on a strategy of segregation. We don’t crave absurdly expensive items because they’re good quality. Often, such items are mass produced in the conglomerates’ attempt to democratise luxury. We buy a Vuitton wallet, for example, because we want to impart: I have distinction; I’m better than you. Oprah is seduced, like so many, by the promise of high-fashion porn.

Our good taste and our consumer desire is the byproduct of something that looks a lot like class warfare. Oprah has worked her entire professional life to dismantle one set of barriers to happily overlook, in this instance, another.

Oprah plans to talk about Oprahgate when her show starts again in the northern autumn. She will talk about racism; not about her enslavement to luxury brands.

The right to shop for luxury goods is not an act of freedom, girlfriends.

Headline on the column: “Oprah, a slave to luxurious merchandise.”

Posted by Tim B. on 07/01/2005 at 12:56 PM
  1. There have been sumptuary codes in many civilizations, intended mainly to keep the lower or middle classes distinct from the upper. In Europe these could be found as late as the 18th century.

    Yep, dumb as it sounds, historically speaking shopping for Vuitton is a liberating act.

    Posted by luis on 2005 07 01 at 03:23 PM • permalink

  2. That whole Oprah thing is a tempest in a handbag.  Who the hell really cares?  It was the French.  If anything, Hermes would have slammed the door harder if they had known she was American.

    Posted by RebeccaH on 2005 07 01 at 03:38 PM • permalink

  3. RebeccaH,

    No, the French merchants will treat Americans well enough. They will sneer behind our backs but they will take our dollars.

    My comment was vs the silly columnist. Its part of that socialist “I know whats best for you” mindset, that hates the idea of, for instance, selling chocolate or cosmetics in the third world.

    Posted by luis on 2005 07 01 at 04:05 PM • permalink

  4. Luis,

    It’s actually worse than that.  That columnist actually believes that Oprah, having been born poor, should continue to spend her money on only those items the poor would buy.  Further, the columnist believes that Oprah—a woman that has advanced herself financially probably more than any other woman in history has—does not have the common sense to spend her money wisely.  Yeah, right, a woman with a billion dollar net worth does not know how to spend her own money.

    Posted by David Crawford on 2005 07 01 at 06:27 PM • permalink

  5. Gotta admit, I’m with the columnist on this one. When I see someone wearing Tommy Hilfiger, I just think “mind-enslaved retard.”

    Buying a label just for the label is your choice, but really, it just marks you as a tool.

    Posted by Dave S. on 2005 07 01 at 07:12 PM • permalink

  6. Maybe she shouldn’t talk about either racism or enslavement to brand names but about plain manners: trying to get into a shop fifteen minutes after they close is just rude, no matter who you are. (And if some shops make a policy of opening up for celebrities - well, OK, but that doesn’t mean they all have to do it). I remember working the lowest form of retail (college grill cash register) and there was ALWAYS someone who tried to barge in five minutes after we shut down and on the rare occasions when someone let them in, would spend twenty or thirty minutes trying to figure out what particular glutinous combination they wanted. The fact that we were mopping around their feet and turning lights off meant nothing. They wanted a special pizza (twenty minutes to make) and they wanted it NOW, dammit. The Hermes staff are probably snobs and a half, but it doesn’t mean they deserve to work surprise overtime while the Queen of Chat swans around with her entourage, looking for the perfect $8K watch or whatever.

    Posted by Sonetka on 2005 07 01 at 07:44 PM • permalink

  7. Hang on, isn’t the point the juxtaposition of an African-American woman and slavery?Particularly one who talks about her forebears having been slaves? If a Murdoch paper had done this, there would have been howls of protest from the luvvies at the Age.

    Time for some mischief perhaps?

    Posted by Nic on 2005 07 01 at 08:32 PM • permalink

  8. If she dosn’t go out and pick cotton, her Audi A6 will beat her cruelly.

    Posted by Amos on 2005 07 01 at 10:22 PM • permalink

  9. Gotta admit, I’m with the columnist on this one. When I see someone wearing Tommy Hilfiger, I just think “mind-enslaved retard.”

    I’m sort of in agreement with you, but I don’t think you’re even close to the columnist. After all, your (and my) opinion of people who define themselves solely via the brands they wear would be “what a delusional idiot”, hers is “what a society-destroying self-enslaver”.

    At any rate, I’m glad we have our lefty betters to tell us what is and what isn’t freedom. They’ve got such a good track record at the thing, after all.

    Posted by PW on 2005 07 01 at 11:04 PM • permalink

  10. Oh, and where were the editors on that last sentence?

    The right to shop for luxury goods is not an act of freedom, girlfriends.

    I suppose she meant that right is not a sign of freedom, or if we want to use big words, a manifestation of it. But an act? Boggle.

    Posted by PW on 2005 07 01 at 11:09 PM • permalink

  11. After five years the LACOSTE shirts in purchased in Bangkok near the Oriental hotel still look good.
    The originals from Paris, i used a rags, until recently they relegated to the bin.
    Sounds as if Oprah needs to go on Dr Phil to get straightened out on her inferiority complexes.

    Posted by davo on 2005 07 01 at 11:32 PM • permalink

  12. If the obnoxiously rich Oprah wants to buy obnoxiously priced stuff, that’s up to her, more she spends the merrier.

    Money does few good sitting in a bank account, get that shit circulating.

    Posted by Aging Gamer on 2005 07 02 at 12:17 AM • permalink

  13. Oprah has experienced this before in the US (in New York city I believe) this time it’s outside the US. What this lady is doing is diverting our attention away from the “racist” French shopkeeper. Rememeber, racism is an uniquley American trait not European trait or so all the little leftist sh!ts in the media tell us as if we aren’t descendant from people who were former Europeans. Although I agree with her take on it her motivation for having that viewpoint is insincere imo if this had occured in the US the writer’s focus would have been on the “racist shopkeeper.

    Posted by zefal on 2005 07 02 at 12:56 AM • permalink

  14. better still Oprah should buy Hermes and sack the whole staff!
    Last time i looked Hermes was losing money, so it should be a cheap buy/

    Posted by davo on 2005 07 02 at 04:03 AM • permalink

  15. I like what the Sun-Sentinel’s Sherri Winston wrote:
    “Oprah is fond of borrowing mantras. Here’s one she can borrow: ‘I am only one of God’s children; not God’s only child. No is not a four-letter word.’”

    Posted by Donnah on 2005 07 02 at 09:40 AM • permalink

  16. The sheer arrogance of this woman astounds me. Oprah sweetie. The store was closed. They were preparing for a private function. Go shop somewhere else.

    I love it when ordinary people stand up and remind celebrities that they’re ordinary people as well!!

    Posted by Jessica on 2005 07 02 at 06:47 PM • permalink

  17. $900 million buys a lot of watermelon and chicken wings.

    Posted by Henry boy on 2005 07 04 at 01:41 AM • permalink

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