Sunday, December 31, 2006
It’s been quite a journey for Jessica:
When the aptly named Jessica Root was 4 or 5 years old, her mother, Keli Solomon, took her to the Earth Day celebration in Central Park. In grade school, she dressed up for Halloween one year as a recycling bin.
That was only the beginning for Garbage Girl, who now works in TreeHugger.com’s elite video propaganda unit:
Root’s first project is a contest called Convenient Truths—a logical next step from Al Gore’s documentary “An Inconvenient Truth.’’
What TreeHugger wants people to do is submit a one-minute to two-minute video showing how they’re reducing their own carbon footprint and thus slowing global warming ...
Root said the videos could be about something as small as carrying groceries in reusable cloth bags. They could also be about something as grand as an architect’s plans for a solar home.
"They could be about composting,’’ she said. “They could be about changing the filters in your air-conditioner.’’